OperationROI is an e‑commerce marketing company that specializes in growing e‑commerce businesses. Leveraging tested optimization and marketing strategies we increase traffic, brand awareness, and sales velocity for our clients. Our clients thrive on today’s biggest shopping marketplaces and product search destinations like Amazon, Google, Walmart, eBay, and Facebook to name a few.

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certifications Badges For

Google Ads, Amazon Ads

Experts in

Other areas of Expertise


Years Certified

Platinum Certification

S: 2020/10/01, E: 2021/10/01

What makes us unique

Working in e-commerce for many years the founders of OperationROI were tired of outsourcing to companies who took our money with mixed results and limited communication. We decided to help small to medium sized e-commerce companies maximize their ROI online. Our goal is to not only provide a profitable service, but to become an extension of your marketing team.

Other Services

Marketplace Listing Optimization, Marketplace Feedback Strategy, Marketplace Consulting, Brand Awareness, Website Development

Our uniqueness

ROI Focused

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Business Stats

Number of PPC experts
Average Client Ad spend
Minimum Client Ad spend


Barnie’s Coffee & Tea Co.

Certified PPCs who PPC for this Agency:

Greg is the co-founder and driving force behind OperationROI. He’s an e‑commerce marketing professional with more than 20 years of multifaceted marketing experience. Tired of outsourcing to companies with mixed results, OperationROI was born to help smaller e‑commerce businesses thrive online.

Throughout my career, I have created robust search and social advertising campaigns for companies across multiple industries including SAAS, Software Development as a Service, Childcare, Janitorial Services, Retail, Hospitality, Corporate Training, Real Estate, Legal, Non-Profit and Journalism. I am a USAF veteran with an MBA in Marketing and Business Analytics.

John Kraus is the Senior Marketplace Manager at OperationROI. John uses his foundation in Google Ads and SEO to launch brands on a successful path in marketplaces like Amazon, eBay, Walmart, and Houzz. His experience with multiple e‑commerce verticals allows him to manage accounts that range from fledgling startups to established and storied brands.

James is an experienced Marketing Analyst with a history of working in multiple niches, including technology, law, clothing, cosmetics, office products, household products, culinary tools, food and beverages, and pet products. Extensive marketing experience in Amazon, Google, Walmart, eBay, Facebook, and Pinterest. Graduated Cum Laude with a Master of Business Administration from Barry University in Miami, Florida.

Brett has a strong knowledge of e‑commerce sales channels including Google, Amazon, eBay, and Walmart as well as requirements for product listings management. Amazon marketing services that include vendor and seller: SP, SB, SD ad formats, and campaign structure. He has a thorough understanding of most e‑commerce shopping cart platforms, including Shopify, Magento, BigCommerce, and Volusion.

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